I can see it now … although it doesn’t faze most, there will be a customer here & there who will declare “that’s not fair!” as they are politely informed of the new way of doing things.
But let’s talk about what’s not fair, what’s gone on long enough & what can no longer be expected.
Back in the day of booming local business & dirt roads to anywhere & when a handshake or a man’s word was his oath, came gentlemen’s agreements & if you said you’d do it – you’d make sure it was done!
This is no longer the world we live in!
Once upon a time “I forgot” was a cause of shame when it meant that you had been unreliable – now it’s readily offered as a genuine & accepted reason. Once upon a time you at least had to be accountable enough to cancel by speaking to someone – now a quick flick of a couple of letters & it’s all too easy, don’t give it another thought!
OSIF Soz! (txt speak for … “Oh Shit I Forgot Sorry!”) Yep! Seven little letters will do it would you believe?!
What am I talking about? I’m talking about our local businesses who offer services, especially those who swap face-to-face time with customers for their income, for example – our local salons. I’m talking about venues & other event organisers. I’m talking about people being unreliable & having it all their own way at great expense to these businesses & I’m talking about this brand new day that is upon us.
Our new, young business owners will not stand for this as they know the current climate. The world of doing business via social media & txt messaging is their world & they will identify the need to align with that world quicker than most. The positive will be that customers will be able to gain the type of ‘less human contact but immediate answers’ service that much of the younger generation of customers seek but on the other side will be the necessary changes to the ‘buddy system’. The ability to keep doors open & these services available locally will depend in it.
The problem is a lot of people don’t know, & some honestly don’t really care, what happens on the other side of these interactions & it’s very uncomfortable for the businesses to educate in this area without feeling unprofessional but Ceduna Online has absolutely NO issue in pointing out what these businesses & event organisers are suffering in silence so here goes …
You book a nice salon appointment next wednesday afternoon for a new hair do. Lovely!
What you have actually done is book several hours of someone’s time / business floor space & resources.
Something comes up the day prior & you cancel. I bet your hairdresser was so sweet & understanding & left you feeling ok about yourself (too easy really isn’t it?!). Now let’s look at that from the business side.
Even if that hairdresser has a list of customers waiting to get in earlier – tell me – who can drop work etc. to spare several hours to sit in a hair salon without warning? Not anyone – unless they’re really lucky! So what you have done to their business is turn say $200 towards their shop rent this month into $200 worth of lost time that they cannot recoup, making paying rent & keeping their doors open that much harder.
So Wednesday afternoon is a bust! You wanna know something else? Wednesday morning probably cancelled too or just didn’t show up because they ‘forgot’. OSIF Soz!
This is their reality right now, today! This also goes for venues & event organizers who are left with large costs & losses because attendance that was booked & bought for didn’t show up & pay.
So what’s the answer?
Well it’s simple! … If you’re unreliable it should be YOUR loss, a cost to YOU. That is the only way that it’s fair. Those doing the right thing will have no issue with this as it will make absolutely no difference to them. Those who prefer the option of being unreliable at great cost to others will go elsewhere until those businesses can no longer support the losses & will either close their doors or implement similar policies.
It’s a new time, it’s the time of non-refundable deposits, it’s the time of acquiring tickets to events prior to a cut-off date (no exceptions, no late entries) & it will creep throughout these types of industries at a steady pace & become the new norm – because it hasn’t been fair for far too long & if we want to keep these things offered locally – we need to be fair on them!
Next time you book an appointment, instead of booking on impulse via txt or Facebook at 11pm just to realise later that you hadn’t thought it through & need to cancel. Think. Would you like it if you had to go to work & not get paid, or worse, have to pay someone rent to go be at work & not get paid?! Let’s keep it fair on our local businesses, venues & events organiser & those trying to provide us with great local options with regards to services & things to do!
This is a blog. I am not a professional writer. These are my observations. Please feel free to suggest edits, offer contributions or contact about blogging your own local interest.
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